Washington Works Blog

Social media is often seen as simply a consumer technology that has limited value to businesses, but you might be surprised by how much proper use of social media can impact it. Here are four benefits your business could potentially see from using social media websites and applications.

It is not an exaggeration to refer to social media as a world-changing technology, impacting life in all manners—interpersonal, social, and professional. We wanted to focus on this last aspect and discuss how social media can assist a business in its operations.

We always hear about how innovation drives business. This has been typically true for the whole of human existence. As businesses have tried to stay profitable among the problems they’ve faced throughout the COVID-19 pandemic, we are beginning to see a troubling trend where new products are released with a laundry list of new features, but aren’t really enhancing the customer experience. Today, we look at how businesses have enhanced their marketing efforts to make products that don’t provide the types of innovations that are useful to customers. 

The small business owner has to be diligent in the way they spend their company’s resources. Technology, and the automation that it often brings, can work to make your business more agile and efficient, but traditionally it does come with substantial upfront costs. Additionally, it means committing big chunks of money on management, maintenance, and regular upgrades. Let’s take a look at how other small businesses have been investing in technology to help you determine what you should be prioritizing.

Sometimes it might feel like you can’t possibly take advantage of the same technologies as a large enterprise, but the reality is that the difference between the two has largely diminished thanks to changes in business technology models and design philosophies. Simply put, there are technologies out there that let you compete with organizations you may not have been able to in the past, and if you can track your analytics, provide a quality service or experience to your customers, and implement the right technology solutions, you are on the right track.

There is so much technology to choose from for your business that it can be overwhelming to pick the right tools for your specific circumstances. There are communication tools, productivity solutions, and even mobile options that can enhance and enrich your clients’ and employees’ experiences with your company. As a business owner, you must do all that you can to keep the future in mind when implementing innovative new technology solutions to fit the needs of your organization.

Virtual reality has been one of the coolest technologies available for over a decade. Today’s applications make it an exciting piece of tech for individuals; and you’ve seen that market expand (especially during the pandemic) with Facebook, Sony, HTC, and HP coming to market with a VR offering. The question we wanted to look at is how VR could be used at a business like yours.

Artificial intelligence has always been an intriguing concept, from the works of Isaac Asimov to the initial work at Dartmouth College in the 1950s. Nowadays, many of the technologies that we rely on each day incorporate some version of artificial intelligence… and more progress is made each day. Of course, for all its benefits, artificial intelligence can also create some problems for businesses.

With the ongoing fascination with cryptoassets that started with the cryptocurrency boom, the term “NFT'' has popped up again and again in the headlines. We wanted to help provide some clarity into what an NFT actually is, and why they have been such a big deal as of late.

In today’s ever-connected world, many devices are capable of utilizing an Internet connection to share and access information, including some rather unorthodox ones. All of these devices contribute to the greater collective which is referred to as the Internet of Things. While this type of unprecedented connectivity can be a great boon for businesses, it also represents great risks for business owners who do not take it seriously.

It’s no secret that new technology can be useful for a business, unfortunately too many businesses struggle with their technology implementations. When adding new tools to your business, you will need to understand that the more deliberate you are, the more success you will find. Rushing any new deployment is sure to have some types of issues. For today’s blog, we take you through some of the best practices of adding new technology to your business.

Artificial intelligence has taken the world by storm, and the advent of emerging technologies has many small businesses thinking about how they can utilize it to cut costs, improve operations, and eliminate unnecessary or repetitive tasks. Let’s take a look at three ways your business can leverage artificial intelligence to the best of its ability.

Perseverance recently paid off, with the successful touchdown of the so-named Mars rover. In light of this, let’s consider a past rover launch and how a technical issue it encountered provides a case study for anyone whose business relies on technology.

2020 was… well, 2020… so it really isn’t any surprise that those businesses that made it to 2021 aren’t quite out of the woods yet. The many difficulties and challenges that 2020 brought will carry over into this year, many of them pertaining to information technology and how businesses utilize it. Let’s take a few moments to anticipate how these IT challenges will manifest this year.

The annual Consumer Electronics Show is one of the best looks at some of the best consumer technology that is coming down the pipeline over the next couple of years. Most of the technology won’t be readily available for a few years, and a lot of it may not even come to market, but one aspect of the event that is interesting is that for the first time it is completely virtual.

How confident are you that your business could survive a data disaster of any size and scale, from a single misplaced file to a complete loss of your entire onsite infrastructure? Being prepared to recover from any version of events is key to your business’ success. Let’s discuss this concept, which is widely known as IT resilience.

As much as we hate to admit it, the first thing that many people still think of when they hear the term “tech support” is the experience that comes with an antiquated approach to technology services: the break/fix method. Fortunately for us, we are seeing many businesses make the better decision, and turn to the clearly superior option, managed IT.

Augmented reality has been one of the most cited emerging technologies for the past few years. It was the technology that was supposed to fuel Google Glass, the failed attempt at creating a pair of revolutionary smart glasses. Since then, there hasn’t been much press about AR in the mainstream media and not much is known about major tech companies’ attempts to improve AR technology. 

For most businesses, technology has a major role in what they do. They use it in all manners of ways, but there is no question that it has become a driving force for business. As the calendar flips to a new decade, we thought that it would be good to take a look at what the 2010s brought us, and what to expect in the 2020s. 

We typically use this blog to share information about the technology that a business should be leveraging - but in this blog, we’ve decided to focus on a different group that is increasingly reliant on technology: students. As these pupils will someday make up the workforce and almost certainly utilize technology on a daily basis, it is important that their education reflects this increase in their curriculums. Here, we’ll consider some of the effects (good and bad) that this has had.