301-571-5040    Get SUPPORT

Washington Works Blog

Is E-Commerce an Option for You?

Is E-Commerce an Option for You?

The Internet has made quite a few common processes easier, including buying and selling goods and even services. However, while e-commerce is experiencing extreme growth, it may not be the right fit for every business. There are a variety of considerations to balance out to determine if e-commerce is something that you should be leveraging.

Do I Offer Something That Can Be Sold Online?
The first variable you need to examine is whether or not you offer something that translates to online sales very well. For instance, if your business is more service-based, what you can sell online may not be as apparent as it would be for a business that deals in physical goods. While this may be seen as a challenge, there is plenty that a service-based business can offer for sale online. Even better, many of these options also allow for you to give your marketing a boost.

Materials that prove your value as a provider that can be sold online include training packages and digital reference materials, like access to whitepapers, eBooks, and videos. If you do elect to offer access to content for a fee, you need to make sure it offers an added benefit that your openly-available website content doesn’t feature.

There is also the option to include an order form for your services themselves, but this could be problematic if your services are priced on a sliding scale. If that is the case, you may want to forego the online order form, and replace it with a call-to-action recommending that the prospect contact you to discuss their needs.

Does an Established Marketplace Make More Sense?
Depending on what you plan to offer, leveraging an established marketplace like Amazon or eBay may make more sense, especially if you’re just starting out in the e-commerce space. While selling through these outlets does incur a fee, there are plenty of advantages to utilizing them..

For instance, not only do these online stores already have significant pull as far as search engine optimization is concerned, the people you are trying to target are already aware of these platforms. Furthermore, because these online stores are so established, they have established processes with the kinks and issues already ironed out.

What Costs Will I Incur?
If you do plan on utilizing an established marketplace, there will be fees for their services, as discussed. However, there are also costs associated with leveraging e-commerce, in addition to the domain name registration, web hosting, and site development that comes with maintaining any website. Depending on your area, you may need to pay registration and licensing fees to your local municipality, and of course, you will want to promote your online store with some marketing initiatives.

Finally, you should also consider shipping and return costs, if your business plans to sell physical goods, as well as how ‘shippable’ your products will be. Many people now view “free” shipping as an expected benefit on items they purchase online, so you may have to absorb those costs and/or account for them in the total you charge for the item in question. This only gets to be more expensive if the items you are shipping are more expensive, and therefore require more protections to keep them safe during transit. The same goes for returns--the cost of returns can easily eat into profit margins, and customers take notice of return policies (for instance, if a business charges for returns to offset the costs).

Check with Your Existing POS System
Many physical Point of Sales systems have an online solution. If yours doesn’t, or if the capabilities or limitations don’t seem very attractive, it’s worth considering a solution that can handle both. Your POS system is a whole separate investment on its own and requires the same care and safeguarding as any other device on your network, meaning it needs to be properly maintained and kept updated with security patches to prevent online threats.

If you are looking to modernize your POS system, don’t hesitate to reach out to us, and we can evaluate your current solution and help you deploy a system with the capabilities you need. Ultimately, you will have to make the call as to whether or not e-commerce is the right choice for your business. How would you utilize e-commerce? Share your thoughts in the comments!

Here Are Some VoIP Features That May Surprise You
Tip of the Week: How to Speed Up a Windows PC
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Tuesday, September 25 2018
If you'd like to register, please fill in the username, password and name fields.

Captcha Image

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Tip of the Week Security Technology Best Practices Cloud Privacy Business Computing Malware Hackers Email Tech Term Software Network Security Business Internet Hosted Solutions Backup Mobile Devices Computer Managed IT Services IT Support User Tips Ransomware Microsoft Data Productivity Productivity Google Data Backup IT Services Data Recovery Smartphone Efficiency Managed Service Provider Android Cloud Computing Outsourced IT Workplace Tips Office 365 Innovation Paperless Office Social Media Windows 10 Hardware Encryption Business Continuity Communication Small Business Data Management Save Money Disaster Recovery Business Management Browser Remote Monitoring Bandwidth Cybersecurity App Infrastructure Tip of the week Government Smartphones Unified Threat Management Phishing BYOD Work/Life Balance Facebook Artificial Intelligence Server Risk Management Windows 10 Applications How To BDR Big Data Holiday SaaS Collaboration Internet of Things Antivirus Compliance Saving Money Managed Service Hosted Solution Vulnerability IT Management Managed IT Services Password Employer-Employee Relationship Healthcare VoIP File Sharing Two-factor Authentication Document Management Wi-Fi Word Money Passwords Chromebook Virtual Reality Windows Network Apps Chrome Mobile Security Mobile Device Machine Learning Hacker Alert Identity Theft Point of Sale Customer Relationship Management Health Smart Technology Telephone Systems Website Samsung G Suite Patch Management Physical Security Vendor Management Twitter Scam Router Firewall Computer Care Computing Politics Taxes Data loss Blockchain Office Robot Gmail Information Training Regulations How To IoT Websites Storage Recovery VPN Quick Tips Remote Computing Data Security Maintenance Server Management Business Technology Botnet Virtual Private Network HIPAA Tech Support Automobile Automation Cost Management Proactive The Internet of Things Cabling Mouse Education Identity Enterprise Resource Planning Files Digital Mail Merge Microsoft Office VoIP Techology Gadget SharePoint Dongle Managed Services Provider Gadgets Budget WannaCry Shortcut Microsoft Excel Screen Reader Cables Black Market Superfish Cooperation Employee-Employer Relationship Hard Disk Drive Bluetooth WiFi Bring Your Own Device Cortana Firefox Travel Hotspot Assessment Remote Monitoring and Management Crowdsourcing Relocation Tablet Cleaning Mobile Read Only Spyware Emoji Address Avoiding Downtime Downloads IT Technicians Service Level Agreement E-Commerce Monitors Supercomputer Smart Tech Wires Unified Threat Management Staff Remote Workers Electronic Medical Records Distributed Denial of Service GPS Vulnerabilities Motion Sickness Language Internet Exlporer WPA3 Upgrade Disaster Personal Information Heating/Cooling Private Cloud Comparison Company Culture Time Management Multi-Factor Security Mirgation Utility Computing Features Update Downtime IT Budget Connectivity Networking User Error Web Server Spam Legal Office Tips Managed IT Service Tracking Modem Geography Wireless Computing Infrastructure Value Fleet Tracking Uninterrupted Power Supply Servers Error Specifications Managing Stress Help Desk Mobile Device Management Digital Payment Social Network Management Notifications Google Calendar IT Consultant Electronic Health Records YouTube Permissions IT Solutions Printer Cameras Wearable Technology Professional Services Monitoring Sports Managed IT Break Fix Cookies High-Speed Internet Meetings Alerts Asset Tracking Computer Repair Communications Black Friday Staffing Social Networking Enterprise Content Management Virtualization Analytics Cybercrime Fraud Star Wars MSP Augmented Reality IT Support Touchscreen Legislation Chatbots Management Cyberattacks Settings Upgrades Google Drive Processors Law Enforcement Access Control CCTV USB Consulting Search Corporate Profile Outlook Administrator Dark Web Nanotechnology Development Webcam Licensing OneNote IBM Solid State Drive Statistics Cyber Monday Motherboard Unified Communications Lenovo Marketing Competition IP Address Users Customer Service Miscellaneous Printers Mobile Office Hiring/Firing CrashOverride Domains Fun Emergency Regulation Public Speaking Presentation Lithium-ion battery Hard Drives 5G Wireless Technology Safety