Using Technology to Build Your Customer Relationships

Your relationships with your customers and clients are reliant on one thing more than any other: communication. In order to optimize this communication, many businesses are leveraging technology solutions, and are enjoying a variety of operational benefits as a result. Is your business one of them?

How Powering Communication with Technology Directly Benefits Your Business
Choosing the right communications is one of the most important decisions that any business can make, as the decision you make influences many levels of your operation. On the one hand, there’s the internal side of things, where the different members of your organization can keep each other in the loop. On the other, your business needs to also maintain clear communications with your clients, offering them the value they’re seeking from your services.

The technology you use can offer some assistance in accomplishing as much.

From the solutions that allow you to more effectively communicate with your clients directly, to the potential cost savings that this technology can offer (thereby allowing you to pass these savings along to your increasingly loyal clients), there is plenty of upside to augmenting your communication practices via the right technology solutions. Here, we’ll explore some of the options available for your business to utilize.

Customer Relationship Management (CRM) Systems
CRM systems are a fundamental solution for any business interested in leveraging their technology as a means of improving their relationships with their clients and customers. These systems enable companies to better keep track of each of their customers and their interactions with them by centralizing all of this data into a single dashboard. This makes tracking this information far easier than if it were to be scattered about inboxes and voicemails.

Furthermore, these solutions offer integration with many other business applications that further simplify many key processes, like billing and acquiring signatures. They can even provide insight into social media behavior, allowing you to optimize your client acquisition strategy. A CRM solution can increase customer and client satisfaction by a reported 35 percent, making it an invaluable tool.

Automation
Managing your relationships with your business contacts and prospects is a formidable task, simply due to the fact that there are so many moving parts and processes when it is done correctly. It also doesn’t help that many of these relatively simple processes could potentially be overlooked, hindering your progress toward your business objective. Automating these processes can help to fix that.

Let’s consider a simple hypothetical example: let’s say that you offer a few industry-related products. Instead of having a sales representative man the phones, you can leverage automated workflows to expedite the process. Once your customer clicks “submit” on the order form, it’s possible for your sales team to be notified of what was sold, accounting to start invoicing the order, and your CRM system updated with the information… all without you needing to lift a finger. This allows you to focus more energy on your new customer, providing the highest quality service you can.

Voice over Internet Protocol (VoIP) Solutions
This approach to telephony has a few benefits, but today, we wanted to focus specifically on one: its portability.

One of the keys to fostering a positive relationship with your business contacts is to be available to them. How often have you reached out to someone, only to have to wait for a response back? You don’t want to be the cause of this irritation when someone reaches out to you.

One of VoIP’s biggest benefits is the fact that it can be leveraged from anywhere an Internet connection can be made, and many options offer a mobile application. Using a VoIP solution, your calls can be directed to your smartphone, enabling you to answer when your contact calls, proving your business to be reliable.

Washington Works can help you implement these solutions so that you can work on your business relationships. To learn more, call 301-571-5040 today.