Businesses often need to add and remove technology to fit their needs, and most of the time these actions make a marked difference in the way that their organizations are able to do things. One problem you may have is with the identification of the business processes that would be aided by technology investment. Today, we’ll briefly discuss how to best identify your business’ IT goals.
The best way to know what technology to spend your capital on is to settle on what your operational goals are. You see, technology can aid a lot of different processes, but without a plan of attack, you can really waste a lot of money trying to deploy unnecessary technology.
The small businesses that fail to capitalize on the strategic value of their IT often have operational problems that are being ignored and that can have a major impact on their business’ success or even its sustainability. That’s why it is so important to know what your overall business goals are so that you can fit the right technology into your business.
Let’s look at four types of business technology that can help your business get more productive.
There are plenty of tools available that can automate several business-critical tasks such as paying bills, responding to customer and prospect queries, and scheduling your staff. Additionally, there are even valuable automated programs that can help you better manage your organization’s social footprint.
The best part of investing in automation is that the ROI for such technologies typically pays for itself quickly by reducing human error, waste, and spurring on productivity. Saving time and money is at the core of any automation investment.
Productivity apps that have integrated communication and scheduling tools make it possible to have tools on hand that allow your workers to do more in less time. That is really the key to building an efficiently run business using IT. Today there are tools out there that not only are great for productivity, but are integrated with other tools that make it very easy for workers to focus on their jobs and not the job.
There are tools today that are not only accessible from anywhere (as they are hosted in the cloud), but they can also work with communications tools such as video conferencing and VoIP, marketing and sales software, and business management tools to give employees everything they need to successfully collaborate and be more efficient and productive.
Technology is cool, but sometimes it can cause some very big problems for your business. One of these problems is your business’ cybersecurity. With thoughts about cybersecurity spending shifting, there are some strategies that are imperative to keep your business secure from threats. They include:
These four platforms will go a long way toward helping your business maintain security of its digital assets.
Customer Relationship Management (CRM) is a system that can help you organize and manage everything from customer contact information to specific marketing strategies. When you have a variety of data all connected together in a CRM system you have the tools available to target and bring in new customers. You can also more precisely target existing customers. A CRM platform organizes information such as what services and products your customers purchase and exactly how they’re using them.
If you look at technology as the key to building your business, the IT professionals at Washington Works can help. Give us a call today at 301-571-5040 to learn more about how you can properly invest in your business’ technology to get the business you want.