These Technologies Can Help Build Better Customer Relationships

Communication is critical if you want to maintain positive working relationships with your customers and clients. If you want to optimize communication, you should be considering the latest and greatest technology solutions that provide operational benefits as well.

How Powering Communication with Technology Directly Benefits Your Business

The right communication technology can be incredibly empowering for your business practices, so you should not take this decision lightly. On the internal side of things, there are plenty of ways to keep your team aware of what’s happening in their departments and across your organization. On the external side, communication technology enables transparency and clear communication with your clients, as well as offering them value in how they go about taking advantage of your services.

Whether you are simply trying to communicate more effectively with your clients, or you are trying to save money by making communication more effective internally, the right communication tools can provide immense value when implemented correctly. Let’s go over some of the best options you should consider.

Customer Relationship Management (CRM)

CRM systems play a major role in helping businesses maintain relationships with clients and customers. They are systems that allow companies to track their customers and their interactions with them, all through the use of one centralized dashboard. This makes it easier to track this information, as it could otherwise be scattered throughout various inboxes and voicemails.

These solutions also provide integration with other business applications that can make certain processes much easier, like billing and signature requests. They can also offer insights into social media behavior, thus allowing for other methods of client onboarding. It’s been proven that using a CRM tool can increase customer and client satisfaction by about 35 percent, so it’s a noticeable improvement that should be considered.

Using Automation

It’s certainly not easy to keep tabs on all of your contacts and prospects, especially when you consider the many moving parts that go into such a task. Parts of the process could be overlooked, which could put your ability to acquire new clients or maintain relationships with existing ones in jeopardy. If you automate some or all of these processes, you might be able to make the task a bit easier.

For example, let’s say that you offer industry-related products. Instead of having a sales representative man the phones, you can use automated workflows to make the process faster and more efficient. If the customer clicks “submit” on an order form, a series of automated processes could take place, including notifications sent to your sales team, invoice processing started, and CRM systems updated with the latest information. You can then focus all of your energy on building this new relationship with your customers.

Voice over Internet Protocol (VoIP) Solutions

VoIP has tons of benefits for businesses, but the key one here is portability. When you are more available, you have more opportunities to foster relationships with customers and clients. With a mobile solution like this, your clients and customers will see greater responsiveness from your team.

VoIP can be leveraged from anywhere with an Internet connection, so long as you have a connection and the appropriate mobile application, you can stay in touch with clients or customers directly from your smartphone, making you appear more reliable and accessible than the competition.

Washington Works wants to help your organization appropriately leverage its technology solutions to enhance your customer relationships. To learn more, reach out to us at 301-571-5040.